网站标志
商品搜索
点评详情
点评详情
发布于:2017-2-26 11:26:26  访问:35 次 回复:0 篇
版主管理 | 推荐 | 删除 | 删除并扣分
The Ulitmate Nike Air Max Trick
In the 25th anniversary of Nike`s iconic Air Max trainer at the Pompidou centre in Paris, the partygoers shuffle around attempting not to bump into each other as they eye up one another`s shoes, taking close up photographs. Each little detail matters for the fanatical sneakerheads. They know if somebody is into footwear by the way they lace.
Earlier that day a a choose group of those trainer obsessives produced the pilgrimage to Nike`s Parisian headquarters. The developing is like a hall of fame for trainers: brightly-coloured white footwear lit up with lime green, blue or yellow swooshes are displayed in glossy cabinets. The sneakerheads are right here to meet Tinker Hatfield, designer of several of the brand`s best-known footwear, including the Air Max 87 Sneakers Max A single and also the Air Jordan variety. Carrying their own Nikes, the sneakerheads queue as much as get them signed in virtually ritualistic reverence.
Hatfield, 61, dresses as brightly as a few of his trainers, pairing a yellow T-shirt with neon orange trainers. Now Nike`s vice president of design and unique projects, he says it was initially a struggle to get his ideas heard.
"The Air Max was revolutionary in its time," he says. "It had new colours and it was wearable and however wasn`t also crazy - it caught on for any large amount of these factors. The shoe was designed to breathe, be versatile and fit well however the truth it had the air window inside the sole along with the frame colour about it meant it looked lots unique than other footwear in its day. It was uncomplicated to recolour it and do it more than and more than again, it wasn`t overdesigned. A great deal of people today had been looking to get me fired for undertaking that at Nike. I am sort of proud I am named after an individual who breaks the rules just a little bit right here and there. I`m a Tinker."
Hatfield features a devout following. For all those sneakerheads, the trainer is just not just leather and rubber, or synthetic, suede and rubber, it also reflects the story and subcultures that inspired the design.
"Every shoe I style has to possess a story behind it," says Hatfield. "That`s what everybody falls for - be it the history in the shoe, the cultural relevance, or the technology, whether or not that`s becoming excited in regards to the latest technology in the most current style like flywire or reminiscing in regards to the technology with the Air Max for instance."
Hatfiled admits becoming shocked that his Air Max and Air Jordan styles had such crossover appeal, specifically among the hip-hop scene.
"Dance music I can fully grasp somewhat bit much more - it is about movement - but for it to jump the fence and go into modern day hip hop culture - I was surprised, happily shocked," he says.
Nike`s recognition inside the music scene and across well known culture continues to soar. On his globe tour subsequent year, Justin Timberlake will likely be wearing a modified Air Jordan made by Hatfield to dance around on stage. Other popular collectors involve Jerry Seinfield, Robin Williams and DJ Clark Kent.
At the identical time, there is a growing industry in secondhand Nikes. Earlier this year, Crepe City sneakers festival in London, had queues about the block while the 6ACRE Kicks sneakers convention in Manchester had queues that stretched along whole roads.
Regardless of owning "300-400 pairs" Hatfield wouldn`t describe himself as a sneakerhead, admitting his trainers are "not all in one particular place, they may be thrown concerning the home - some are in the attic".
The son of a basketball coach, Hatfield was a pole vault champion and athlete, playing for the state in not simply basketball but in addition American football. He won a scholarship to study architecture at the University of Oregon (Nike co-founder Bill Bowerman was there in the identical time) and in 1981 was hired by Nike as a "corporate architect", exactly where he spent his initially four years designing shops and offices.
"I was designing some quite exclusive buildings and offices and items in the time and men and women have been like that guy need to be carrying out footwear. I wasn`t pushing for it but, fairly frankly, I knew it was inevitable and when it lastly happened I was like yeah, let`s roll," he says. "Even as a young architect I was usually the lead architect, even in the starting I usually had the creative method down and packed."
Twenty-five years on, Hatfield remains as passionate about his designs. He talks excitedly about achieving "supremacy" over chief rivals Adidas and becoming the "best in the world".
But Hatfield admits that Nike has made errors. The brand`s image was tarnished by revelations that it employed sweatshop labour. Hatfield says that period marked a inventive lowpoint but he claims that moment has long gone.
Despite repeated attempts to poach him, Hatfield says has no desire to hang up his Nikes.
"I happen to be presented jobs by everyone for a lot far more funds - I`ve by no means been interested because I see Phil Knight as a terrific guy. He protected a number of my early tips and the procedure and I`m pretty loyal to him and to Nike for permitting me to do what I am performing. I`m not going anyplace."
共0篇回复 每页10篇 页次:1/1
共0篇回复 每页10篇 页次:1/1
我要回复
回复内容
验 证 码
看不清?更换一张
匿名发表 
脚注信息
Copyright (C) 2016-2017 All Rights Reserved. 格来美宾馆用品商城 版权所有   
服务时间:周一至周日 08:30 — 20:00  全国订购及服务热线:4008-526-008
联系地址:扬州市广陵区杭集镇工业园区    网站技术支持:  好站网